British Fashion Council NEWGEN MEN designer support initiative
The BFC, British Fashion Council, has announced that sponsorship is to be given to 8 of the most exciting and emerging talents in menswear in London. This will come from its designer support initiative known as NEWGEN MEN, which is sponsored by TOPMAN. The recipient will each receive both business support and the opportunity to use BFC’s official venue to hold either a presentation, installation or catwalk show during LFW.
LFW, London fashion Week, has a dedicated menswear day on Wednesday February 22nd and this is when the recipients of the sponsorship will be able to showcase their talents. The names have been announced of those who will be benefit from the NEWGEN MEN sponsorship for the Autumn/Winter 2012 season.
Those who will receive the catwalk sponsorship and get to display their wares in the BFC show space are J.W. Anderson and Christopher Shannon. Martine Rose, Matthew Miller and Lou Dalton are to receive sponsorship in the Salon show Presentation category and the lucky recipients of the Installation sponsorship, which will take place in the East Wing at Somerset House are SIBLING, Bunney and Christopher Raeburn.
The NEWGEN MEN initiative first started back in September 2009, and continued to build on the success of the joint TOPMAN and Fashion East MAN initiative. Since then it has become a key player in raising the profiles of emerging British fashion designers by allowing them to showcase their work on Menswear Day at LFW.
Apart from sponsorship, the initiative also offers its recipients tailored mentor and business support, with the aim being to both increase the success of the business commercially as well as building important relations with key buyers and press. NEWGEN MEN is continuing to promote the best British menswear talent and this is the fifth season it has done so, thanks to the dedicated and ongoing support given by TOPMAN.
Tim Banks is a contributing editor and member of the BFC’s Menswear committee, and he has said that the breadth of talent in Menswear design in London is truly inspiring, but now it’s time to also explore the depth, and beneath the names that are already familiar, there is a platoon of newbies waiting for their chance to shine. He added that this was more than evolution it was undeniable maturity and his advice was ‘watch out world!’.
The design director for TOPMAN, Gordon Richardson, was also on the panel of selectors, and he said that the combination of new young talent made this years selection very exciting indeed.
Categorised as: Women's Fashion