Alongside the growing concerns over global privacy violations and ubiquitous cyberattacks, online security tools have appeared in great demand. Top Web Browsers are getting equipped with extra security plug-ins and add-ons. Various online services claim to apply encryption methods wherever possible – from messages to money transactions. Passwords are changed more often since recently. What really made a significant move forward in recent years is VPN technologies development.
The VPN market is growing fast, opening real business opportunities. For example, many providers now prefer to sell VPN connections in a bulk, which you can invest in and then resell at a profit. Mind that such a business will inevitably require some start-up capital, certain business intuition and a sizable marketing effort, just like an average business in any field.
Clearly, it is far from easy to get a considerable return on your investment. Start with looking for a suitable provider: study the reviews of VPN service providers on AntaNET or other similar sources – you will see a big range of offers. The main criterion to look out for is the rebranding possibility, in order to ensure your potential customers’ loyalty and avoid their switching to the source. Do not forget to ask about logging and the protocols being served by the provider. PureVPN is one of the providers that might be a good business partner, also mentioned among the VPN services on AntaNET.
Coming back to the branding issue, it is worth mentioning that particularly the brand is your business as long as you provide customized services instead of the VPN infrastructure: an attractive logo, a quality landing page, a memorable domain will help you out. Plus you will be more than lucky if your VPN provider possesses a number of adjustable tools to be altered with a new label, or even additional configuration options to build up the services according to your business strategy.
Pay attention that the prices you will charge for your VPN services are going to be based on the provider’s prices and you will have to stay competitive with the other market players. It won’t be cool, but there are always chances to raise your earnings in the perspective: either through leaving the provider underpaid, or by enlarging the customer base via creating more feature-complex offers. The second option is way more pleasant. Again, do some research on prices set by the working VPN service providers and undercut your potentially closest contestants.
With reference to the wholesale fees, be always on the alert and do the math. It is recommended to avoid royalty schemes: as soon as your VPN service network expands to a large scale, you will have to share big profits amounts with the provider. However, in some cases royalty-based schemes appear to be cheaper in the long run, especially if you are not planning to scale.
Importantly, the tech support you are going to provide will not be a piece of cake: that comprehensive support package offered by the provider is rather targeted at you, than the users. Therefore, it’s you who will actually assist if something goes wrong. Be prepared to react promptly and efficiently: keep all the necessary documentation, develop detailed user instructions to make your life easier, set up a management tool to register new subscribers and keep their user information at hand.
Finally, VPN business is not all about organizing a new service from scratch, performing tech maintenance and user support. You can simply sell subscription offers made by existing providers, receiving a substantial return on active sales. Nevertheless, this option is hardly acceptable for tech geeks able to build their private VPNs.